Objective: Design a mobile product experience that appeals to millennials and that makes it safe to find the ideal roommate. Design the experience from the perspective of a person who is looking for a roommate, as well as the one who is looking for the apartment.
Introduction: Many millennials before marriage spend most of their twenties living with roommates. Finding and keeping a good roommate, however, gets harder as more and more people live in cities. The traditional way has been to look for a housing agent who then connects you to a house which at times is quite expensive to pay. This app aims to solve that accommodation issue hence the tagline line “ The perfect space”.
I conducted user research with mainly people in their twenties, mostly college/university students and graduates. The purpose was to determine what issues they have with finding accommodation or finding roommates and to get their view and if the product will be usable.
The results of my user research show that the users are willing to have a product that would ease their stress in getting accommodation or getting their ideal roommate. The accumulation of the different insights and common patterns that came from the users’ answers helped me create two personas which are the manifestation of that data in a character.
Before getting started with the visual design I did thorough research to get inspirations. The purpose was to learn about the visual world of designing accommodation apps and gathering inspiration from other housing and real estate app design.
- Less cognitive load, the better.
- Cleaner looks with exciting colour to make the app look youthful.
- Contextualized help should be provided based on where the user is. It should account for a new and repeating user.
What did I learn?
Designing the app has been a challenging and rewarding journey. I understood the needs of the users through the research and conversations. Finally, I faced the challenge of creating an engaging app both from the user experience perspective and the visual perspective.
You can also check out the branding for DIGS on behance by clicking here: Digs Branding
Let me know your thoughts below and would love to hear your feedback.